Sheena Jack appointed as new HCF Chief Executive Officer

Sydney, 1 August, 2017 – HCF, Australia’s largest not-for-profit health fund, has appointed Sheena Jack as Chief Executive Officer, effective today.

Ms Jack has been a key member of the HCF executive team for more than 10 years, first as Chief Financial Officer and then as Chief Strategy Officer from 2014. During her time at HCF, she has been the driving force behind the HCF 2020 Strategy, the strategic roadmap for the business, and the development of HCF Catalyst, the first major corporate accelerator program supporting Health Tech startups.

Ms Jack brings with her extensive experience leading organisation wide transformation and cultural change, balanced with strong financial and operational experience at a senior level.

The HCF Board are delighted with her appointment, endorsing her at a HCF Board meeting held on 27 July. Commenting on the appointment, HCF Chairman Robert Goaley said: “The Board are delighted with Ms Jack’s appointment as Chief Executive Officer, and we were impressed by her extensive experience as a well-known and highly respected member of the HCF executive team and her clear direction for HCF and our members.”

Ms Jack is looking forward to sharing her vision for what the future looks like for HCF, saying: “I’m excited and humbled to have been selected as the new Chief Executive Officer to lead HCF as we embark on a journey of cultural change and transformation that will take us towards our ambition of achieving our 2020 Strategy.”

Her appointment comes at a time when HCF is embarking on a significant transformation program that has been developed over the last 18 months, including new product design, operating systems, and distribution.


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About HCF

HCF, largest not-for-profit health fund protecting Australians since 1932, covers over 1.5 million members with health and life insurance, community care, travel and pet insurance. On average over the last five years, HCF has paid out more cents in every dollar in premiums to members as benefits than the industry average. With over 35,000 specialists participating in its Medical Gap Cover Scheme and approximately 10,000 providers participating in its 100% back More for You programs, HCF gives members access to quality health care with no gaps or minimal costs compared to non-participating providers. To empower members to put their health first, HCF also offers a range of health and lifestyle services including its My Health Guardian health management program, mobile Victor Chang Health Checks and My Global Specialist second opinion service. HCF’s national network of retail outlets and Australian-based call centres have earned multi-award winning status. HCF members also have access to low cost, high quality services at HCF Dental Centres and HCF Eyecare Centres. Having contributed $50 million to support the health services research funded by the HCF Research Foundation, HCF is devoted to investing in the future of Australia’s health. To learn more about HCF go to