HCF start-up flips insurance with the industry’s first single-day injury cover

16 November, 2021

An insurtech start-up is flipping the insurance market on its head with the launch of Australia’s first on-demand injury cover. Flip has built game-changing products that will challenge entrenched consumer perceptions that insurance is expensive, inflexible, irrelevant and complicated.

People have accidents and get injured all the time, especially active people, and that often leads to outof-pocket expenses. Flip is affordable, straightforward protection, and because it’s on-demand, people only need to pay for cover when they feel at risk of injury.

Flip is backed by HCF, Australia’s largest not-for-profit health insurer. It’s a simple, flexible alternative to traditional insurance, providing instant peace of mind for everyday Australians. At the click of a button, people can get covered and receive fast cash-payouts into their bank account when a claim is approved.

In a first for Australian insurance, Flip’s Day Pass offers a single day of injury cover for just $6. There’s no waiting period and cover starts straight away. People can create an account while being strapped into a harness and be covered by the time they’re abseiling down the mountain.  

For ongoing peace of mind, people can subscribe to Flip’s Always On injury cover for just $9 a week. Always On can be turned on and off as needed, and has an option called Boost which doubles the payout on days they feel most at risk.

Sheena Jack, CEO and Managing Director of HCF said, “At HCF, we believe every Australian should have access to quality, affordable protection but we know nearly half of Australians don’t have any form of private health insurance*. Flip is helping to fill this market gap with a truly innovative offering that provides the flexibility and affordability many Australians need to protect their health and wellness.”  

HCF partnered with BCG Digital Ventures (BCGDV), the corporate innovation and digital businessbuilding arm of The Boston Consulting Group, to design an innovative new insurance product. The Flip concept was born through the partnership. Chief Officers Kathleen Weaver and Chris Borrett combined professional backgrounds in medicine, health insurance, consulting and business development to lead the venture and were appointed in 2021 to bring Flip to market. The start-up is growing rapidly with a mission to create insurance people love by daring to be different.

“The insurance industry is long overdue for disruption. By creating a new category of on-demand insurance, we’re shifting the power back to the consumer. Flip is different from traditional insurance and fills an important gap for Australians who might be deterred by current offerings. There’s now a quick, simple, affordable and flexible alternative to suit their lifestyle,” Kathleen said.  



For more information, please contact:

Liana Bignall | BCW | liana.bignall@bcw-global.com | +61 478 710 488

Clare Dowswell | BCW | clare.dowswell@bcw-global.com | +61 450 731 372

Rebecca Page | HCF | rpage@hcf.com.au | +61 439 130 400 


About Flip
Flip is a wholly owned subsidiary of HCF, Australia’s largest not-for-profit health insurer. HCF launched the business in partnership with BCG Digital Ventures (BCGDV), the corporate innovation and digital business-building arm of The Boston Consulting Group. Kathleen Weaver and Chris Borrett jointly led the venture and were appointed in 2021 as co-Chiefs. For more info, visit getflip.com.au

About HCF
HCF, Australia’s largest not-for-profit health fund protecting Australians since 1932, covers over 1.7 million members with health and life insurance, and travel and pet insurance. On average over the last five years, HCF has paid out more cents in every dollar in premiums to members as benefits than the industry average. To learn more about HCF go to hcf.com.au/about-us