The year of adventure: Pandemic leaves Aussies craving new experiences in 2022
Flip is on a mission to encourage Aussies to tick-off their bucket list this year
- More than a third of Australians (35%) intend to try an adventure activity in 2022
- Almost half of Australians have tried an extreme sport in the past with skiing and snowboarding the most popular activities
- Nearly three quarters of Australians plan to travel overseas or domestically this year, with 16% saying their next trip will be an adventure holiday
24 January 2022 – New research shows over one third of Aussies are planning on trying an adventure sport in 2022.
A survey commissioned by HCF1, Australia’s largest not-for-profit health insurer found many Australians are looking to quench their thirst for excitement and adventure in the new year.
Nearly half (46%) of those who want to try an adventure sport in 2022 say they want to do so to challenge themselves, 44% are seeking new experiences and for a third, it is something they’ve always wanted to do.
“January is the time when people are making resolutions and planning their bucket lists for the year,” said Kathleen Weaver, Chief Officer of Flip.
“After two years of lockdowns, not being able to travel or do many of the things we planned to, Australians are wanting to make the most out of 2022 and many are turning to new and adventurous experiences to do so.”
Other key findings include:
- The most popular adventure sports for Aussies who have tried one are: skiing and snowboarding (40%), surfing (37%), waterskiing/wakeboarding (33%), skateboarding (31%), scuba diving (27%), BMX/mountain biking (25%) skydiving (16%), parasailing (13%) and bungee jumping (11%).
- Queenslanders proved to be the most adventurous in the country with 55% having tried an action sport followed by 51% of Aussies from New South Wales while Victorians are the least likely to have tried one (43%).
- Men are more likely than women to have tried an adventure sport (55% compared to 44%).
- Millennials are most likely to say they intend to try an action sport in 2022 because they have been inspired by watching the Olympics and sport on TV and social media.
“At Flip we’re all about giving people the confidence to try something new – no matter how big or small that is, be it bungee jumping or signing up for the gym. We want to give people the extra nudge to step out of their comfort zone, but also be the safety net that gives them some added peace of mind along the way,” Kathleen added.
Flip is helping Aussies kick-start the year of adventure by giving away 3 x $500 gift vouchers from Adrenaline to use on the thrilling experience of their choice. Whether that’s skydiving, aerobatics or white-water rafting, Flip is helping Aussie’s tick-off their bucket list goals in 2022.
To enter the competition and go in the draw to win visit https://www.getflip.com.au/january-competition Competition closes 28 February 2022.
1 HCF is the principal backer of Flip.
For more information, please contact:
Liana Bignall | BCW | firstname.lastname@example.org | +61 478 710 488
Clare Dowswell | BCW | email@example.com | +61 450 731 372
Flip is a wholly owned subsidiary of HCF, Australia’s largest not-for-profit health insurer. HCF launched the business in partnership with BCG Digital Ventures (BCGDV), the corporate innovation and digital business-building arm of The Boston Consulting Group. Kathleen Weaver and Chris Borrett jointly led the venture and were appointed in 2021 as co-Chiefs. For more info, visit getflip.com.au
About the Survey
All figures, unless otherwise stated, are from YouGov Galaxy Pty Ltd. Total sample size was 2579 adults. Fieldwork was undertaken between 29th October - 3rd November 2021. The survey was carried out online. The figures have been weighted and are representative of all Australian adults (aged 18+). Please attribute all statistics to HCF Australia.