New HCF campaign puts Aussies' health knowledge to the test 

16 January 2017: HCF today launched new campaign, ‘HCF Health Intelligence’, to help the nation better understand what factors contribute to their health, after research revealed Australians are in the dark with their health knowledge.

The survey commissioned by HCF showed a significant ‘blind spot’ in Australians’ knowledge about health, particularly in nutrition, technology use, alcohol consumption and sun damage.

Confirming recent studies, which show inadequate intake of fruit and vegetables among Australians, the survey revealed over half (57%) of Australians incorrectly believe eating 2-3 servings of fruit and vegetables will give you enough vitamins and minerals.

Australians also underestimate their ability to recover from getting drunk as almost one fifth (19%) mistakenly believe you can sober up faster with black coffee, with those aged 18-34 most confused (27%). This misconception contributes to the national impact of drinking, as 5,500 deaths and 157,000 hospital admissions are attributed to alcohol consumption in Australia each year.

The HCF Health Intelligence campaign features powerful statistics highlighting how Australia compares with the rest of the world, which ultimately reveals that we may not be as healthy as we think. It also encourages Australians to better understand what factors contribute to health and wellbeing.

For more information, visit HCF Health Intelligence.