FRIDAY, 12 SEPTEMBER 2025: HCF, Australia’s largest not-for-profit health fund, has been crowned Roy Morgan’s 2025 Most Trusted Private Health Insurance Brand. The award reinforces HCF’s position as the nation’s most trusted health insurer during a year of continued cost-of-living pressures and increased scrutiny of the private health sector.

The Roy Morgan Trusted Brand Awards recognise organisations across industries that demonstrate exceptional customer trust. Based on research for the 12 months to June 2025, only 22 brands achieved this distinction.

HCF CEO and Managing Director Lorraine Thomas said, “We’re delighted to be recognised for our commitment to providing outstanding service and support. During a time of sustained financial pressure for many Australian households, we remain focused on protecting and prioritising the health of over two million members.”

Ms Thomas highlighted HCF’s growth and member satisfaction: “Over the past ten years, HCF has increased its market share more than any other fund^{^}, surpassing two million members while maintaining our #1 Member Satisfaction ranking for seven consecutive years.”

Delivering value for members

As a member-owned fund, HCF reinvests resources to enhance health products, services and benefits, delivering real value for members.

“Helping people and putting their health first is in our DNA,” Ms Thomas said. “Our member-owned structure allows us to innovate for the long term and provide members with support at every stage of their health journey. I want to thank everyone at HCF for their commitment to our members’ wellbeing.”

This recognition adds to a strong year for HCF, which has also been named by Canstar for Outstanding Value Health Insurance for more than a decade and included in Brand Finance and Kantar’s Most Valuable Brands in Australia lists.

^{^} Calculated internally, sources from APRA: Quarterly private health insurance statistics June 2015-June 2025.

ENDS

Media enquiries to:

Joni Thomes 0475 576 738 or jthomes@hcf.com.au

ABOUT HCF
HCF, Australia’s largest not-for-profit health fund protecting Australians since 1932, covers more than 2 million members with health and life insurance, travel, pet, home and car insurance. HCF has been awarded Outstanding Value Health Insurance by Canstar ten years in a row from 2016-2025. On average over the last ten years, HCF has paid out more cents in every dollar in premiums to members as benefits than the industry average.^* To learn more about HCF go to hcf.com.au/about-us

^* 88.5% compared to 84.4% across the industry. Calculated based on the average of the past 10 years, sourced from APRA Annual Private Health Insurance Performance Statistics data 2016–24 and Quarterly private health insurance statistics September 2024 – June 2025.

ABOUT ROY MORGAN TRUSTED BRAND AWARDS
The Roy Morgan Trusted Brand Awards celebrate companies and brands from across a wide range of industries that display market-leading levels of trust and exceedingly low, or negligible, levels of distrust. Awards are based on Roy Morgan’s Risk Monitor tracking trust and distrust of over 1,000 brands from surveys of over 20,000 Australians each year. For the 12 months to June 2025, 22 leading brands were recognised for outstripping their rivals on the key metric of Net Trust.