HCF Launches new My Family Product range

Sydney, 1 June 2018 - On 1 June 2018, HCF released the new My Family product range, which following careful consideration and review is tailored to meet the needs of growing families across Australia.

HCF’s Head of Product, Lorraine Thomas commented on the launch of the new product range: “With health costs expected to rise and as more members continue to review their premiums and coverage levels, we have worked to develop a product that offers members comprehensive hospital cover with flexible extras. My Family offers consumers a new choice to support them on their health journey,” she said.

As an additional benefit to members, HCF has partnered with Birth Beat, who was a 2018 HCF Catalyst participant, to provide members with access to an online childbirth education service. Delivered by a registered midwife Edwina Sharrock, Birth Beat provides parents with positive and evidence based information about the birth and first weeks of their newborn’s life, from the comfort of their own homes, wherever they are located in Australia, improving access to members in rural and regional areas.

“We are excited to launch the My Family suite of products, which aligns well with our vision to make health care more affordable, understandable, high quality and customer centric,” Lorraine said.

“The products are tailored to offer a strong value proposition for growing families and to provide a point of differentiation in the market. My Family range demonstrates our commitment to innovative product design to help retain and attract members but it also reflects our mission to improve health outcomes for Australian families.” she said.


HCF, Australia’s largest not-for-profit health fund protecting people since 1932, covers around 1.5 million members with health and life insurance, community care, travel and pet insurance. On average over the last five years, HCF has paid out more cents in every dollar in premiums to members as benefits than the industry average. With over 35,000 specialists participating in its Medical Gap Cover Scheme and approximately 10,000 providers participating in its 100% back More for You programs, HCF gives members access to quality healthcare with no gaps or minimal costs compared to non-participating providers. To empower members to put their health first, HCF also offers a range of health and lifestyle services including its My Health Guardian health management program, mobile Victor Chang Heart Health Checks and My Global Specialist second opinion service. HCF’s national network of retail outlets and Australian-based call centres have earned multi-award winning status. HCF members also have access to low cost, high quality services at HCF Dental Centres. Having contributed $50 million to support the health services research funded by the HCF Research Foundation, HCF is devoted to investing in the future of Australia’s health. To learn more about HCF go to hcf.com.au/about-us