HCF unveils new TVC - empowering Australians to put their health first
Sydney, 16 January, 2017 – HCF, Australia’s leading not-for-profit health fund, today revealed a new campaign titled ‘HCF Health Intelligence’, featuring creative which taps into Australians’ competitive nature and aims to help empower the nation to take control of their health.
The creative treatment features powerful statistics* highlighting how Australia compares with the rest of the world, which ultimately reveals that we may not be as healthy as we think, and encourages Australians to better understand what factors contribute to health and wellbeing.
Phase 1 of ‘HCF Health Intelligence’, live from 15th January, includes metro and regional TV, digital, mobile and out of home. Phase 2 of the campaign, launching late January, will include the HCF Health Intelligence test for consumers and content aimed at improving their health intelligence.
The latest creative presents an evolution and continuation of the brand’s major refresh which began in May last year, when HCF revealed a refreshed logo and modernised colour palette as well as a new brand proposition of ‘Health Comes First’.
Jenny Williams, Chief Marketing Officer, HCF, says: “This new creative – HCF Health Intelligence – is part of the evolution of the brand refresh which has seen us undertake a marketing and digital transformation and talk about ourselves in a bolder and more meaningful way.”
“We are excited to continue this into our new creative, which uses powerful data to make a statement about Australians’ knowledge of health. Our goal is to empower consumers to not only understand their health but to actually make lifestyle changes which will have a positive impact.”
“We are committed to championing Australians’ health which is why we have focused on developing content and tools which can help both members and non-members make changes where it’s needed the most,” Jenny said.
The new TVC can be viewed here: https://youtu.be/cbGTmJN-eOE
Agencies: The Glue Society; Revolver; Match; Serendipity; AnalogFolk; Slik; WE Buchan & One Green Bean.
Issued on behalf of HCF by WE Buchan. Media inquiries to:
- Lauren Neave
Ph: (02) 9237 2822
M: 0425 259 885
- Rebecca Hands
Ph: (02) 9237 2817
M: 0424 805 455
HCF, Australia’s leading not-for-profit health fund, covers over 1.5 million members with health and life insurance, community care, travel and pet insurance. On average over the last five years, HCF has paid out more cents in every dollar in premiums to members as benefits than the industry average. With over 35,000 specialists participating in its Medical Gap Cover Scheme and approximately 10,000 providers participating in its 100% back More for You programs, HCF gives members access to quality health care with no gaps or minimal costs compared to non-participating providers. To empower members to put their health first, HCF also offers a range of health and lifestyle services including its My Health Guardian health management program, mobile Victor Chang Health Checks and My Global Specialist second opinion service. HCF’s national network of retail outlets and Australian-based call centres have earned multi-award winning status. HCF members also have access to low cost, high quality services at HCF Dental Centres and HCF Eyecare Centres. Having contributed $50 million to support the health services research funded by the HCF Research Foundation, HCF is devoted to investing in the future of Australia’s health.
To learn more about HCF go to hcf.com.au/about-us
*Statistics for reference
- Breathtakingly, we have a higher percentage of asthmatics than China
The Global Asthma Report 2014 (p. 18)
- Surprisingly, the average American consumes more fresh produce than us
The Food and Agriculture Organization Of The United Nations Statistics Division National
- Chillingly, a higher percentage of Brits go swimming than Aussies
UK vs Australia Sport participation report December 2016 by SPORTS MARKETING SURVEYS INC
International Participation Study by SPORTS MARKETING SURVEYS INC
- Incredibly, Russians have a better work life balance than we do
OECD Better Life Index - Work-Life Balance
- Unbelievably, the Swiss have a higher life expectancy than we do
CIA - The World Factbook
- Amazingly, Icelanders rate themselves happier than us
World Happiness Report 2016 Update
- Australia is less active than – Mexico / Finland / Greece
The Lancet Journals - Evidence-based intervention in physical activity: lessons from around the world